Clearspace

When using our logo, it is imperative that it is given adequate space from other elements. This is to ensure balance and harmony within design. We have made two versions of the logo that can be interchanged based on the logo padding requirements as it grows or shrinks in size. It is also important to note that the size of the padding is used to create margins within the composition.

Standard logo

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When using a logo above 120px, the padding around it should be 40px
When using a logo below 120px, the padding around it should be 80px

Scalability

The PlayHQ logo was designed and tested to work at various sizes in both digital and print media. The minimum logo size for adequate legibility is 80px, never go smaller than this. Establishing a minimum size helps to ensure that the logo’s legibility is never compromised.

PlayHQ logo
320px
PlayHQ logo
280px
PlayHQ logo
240px
PlayHQ logo
200px
PlayHQ logo
160px
PlayHQ logo
120px

Misuses

It is important that the appearance of the PlayHQ logo remains consistent. It should not be reinterpreted, modified or embellished. No attempt should be made to alter the logo in any way. Below are some mistakes to avoid.

Do not space the logo

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Do not recolour the logo

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Do not skew the logo

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Do not stretch the logo

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Placement

Regardless of communication size or composition, the logo should always be placed in one of the locations outlined below. This keeps logo placement simple and consistent, while offering enough flexibility to accommodate a variety of layouts. Where possible, the PlayHQ logo should be applied in the bottom right of compositions.

Primary placement
Other placement

Clarity

When creating a composition that uses the PlayHQ logo, it is important to have enough contrast between background and logo to maximise legibility. Below are some do’s and don’ts for logo clarity.

Use on a clear and correctly contrasted background
Do not place the logo on a bright image
Use a contrast colour
Not enough contrast between colour and logo